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Sr Mkt Research & Anlys Mgr


New York, NY
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Job Details

Company AT&T

Job Title Sr Mkt Research & Anlys Mgr

Jobid att4-6873434

Location: New York, NY, 10176, USA

Description The Senior Market Research & Analysis Manager will be responsible for:

+ Develop advertising insights for AT&T's Consumer & Mobility businesses

+ Track and measure advertising's influence on key performance metrics such as awareness, perceptions and sales

+ Generate crisp insights on AT&T advertising performance and develop actionable recommendations for senior advertising executives

+ Influence business decisions through persuasive presentation of key insights and solutions to marketing executives

+ Manage marketing analysis for key marketing executives

+ Develop reports and key insights for major advertising campaigns

+ Manage copy testing, in-flight advertising performance and awareness tracking and reporting

+ Supervise data reporting, collection, and quality control for advertising insights projects

+ Develop plans for enhancing AT&T's advertising insights

Supervisory: No

Required Qualifications:

+ Five years relevant work experience in marketing or market research

+ Proven track record managing complex projects and experience with preparing business reports for executives

+ Proficiency with Excel and PowerPoint is required

+ Demonstrated ability to provide direction to a team of research vendors; this role will manage complex, time-constrained projects

+ Excellent communication skills, and must be comfortable working in a fast-paced, multitasking environment.

+ Demonstrated ability to be a persuasive team player who can negotiate with and influence a wide range of business constituencies

+ Strong analytical and problem-solving acumen

+ Collaborative working style, strong listening skills, with ability to incorporate multiple viewpoints into discussion and decision making

Desired Qualifications:

+ Six or more years experience in marketing or market research

+ Bachelors degree in Marketing, Business or Mathematics

+ Experience with advertising and media

At AT&T, we’re bringing it all together. We deliver advanced mobile services, next-generation TV, high-speed internet and smart solutions for people and businesses. That’s why we’re investing to be the premier integrated communications company.

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