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Sr. Marketing Database Manager


New York, NY
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Job Details

Company AT&T

Job Title Sr. Marketing Database Manager

Jobid att4-6067282

Location: New York, NY, 10176, USA

Description **Sr. Marketing Database Manager**

AT&T AdWorks is a leader in audience targeted advertising. We enable advertisers to reach and engage a target audience while measuring response to their ads across screens. We combine unparalleled scale in addressable TV advertising with the ability to reach those same audiences across premium mobile and online video inventory. The AT&T AdWorks product suite includes: Addressable TV Advertising, TV Blueprint, AddressablePlusSM, Interactive TV and Premium Digital Video Advertising (including Otter Media properties).

**Key Roles and Responsibilities:**

+ You will be working on a variety of cross-channel marketing analytics projects to improve customer targeting and marketing efficiencies with increasing ROI

+ Analyzing the customer behavior and product subscription, as well as utilizing third party data, you will be responsible for creating the campaign targets and assign them with the most efficient AD channels

+ Provide the closed loop campaign reports or help 3 rd party vendors acting as safe haven, to provide the campaign reports and insights, making recommendations for future campaign strategies

+ You will test and validate raw data, analytics method, statistical models and target lists, ensuring that they are accurate and clean to serve into the campaign, working closely with the 3 rd party data vendor, IT, and big data team

+ You will produce meaningful KPI dashboards


+ Degree educated in a quantitative or numerate discipline such as Math, Stats, Economics, Computer Science etc

+ Minimum 4 to 5 years of experience in BI, Business Analytics or Data Science

+ Excellent knowledge of SQL, Excel and SAS, R or equivalent statistical or machine learning language

+ Experience using Tableau, Cognos or other OLAP cube/data visualization and reporting package

+ Working knowledge of statistics, predictive modeling, and machine learning

+ Must have worked in big data environment and have ability to deliver insights and recommendations to non-technical audiences

At AT&T, we’re bringing it all together. We deliver advanced mobile services, next-generation TV, high-speed internet and smart solutions for people and businesses. That’s why we’re investing to be the premier integrated communications company.

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