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Sr. Manager, Programmatic, Digital Operations


New York, NY
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Job Details

Company AT&T

Job Title Sr. Manager, Programmatic, Digital Operations

Jobid att4-6377407

Location: New York, NY, 10176, USA

Description **Sr. Manager, Programmatic, Digital Operations**

**Key Roles and Responsibilities:**

+ Responsible for campaign management and planning for programmatic business; including setting up deal ID’s, analyzing campaign performance, suggesting optimizations to increase performance and meet KPI’s established by the clients

+ Collaborate with management, AdOps and Sales teams to create and implement best practices for deal creation, management and execution to ensure organization and efficiency within the programmatic business

+ Build and foster relationships with key stakeholders, both internally and externally, to help fully understand and collaborate to ensure campaign deliverables are met

+ Provide inventory availability on an ad hoc basis to ensure campaign objectives can be met based on targeting requirements

+ Monitor SSP performance on daily basis looking at overall health and campaign performance, including but not limited to analyzing ad requests, bids, wins, impressions, fill rate, conversion rate, spend

+ Identify and troubleshoot performance issues with internal (Sales & AdOps) and external teams (SpotX/clients)

+ Educate internal teams and clients on our targeting capabilities and limitations

+ Compile and send campaign reporting showing deal health to clients to help foster deal ID usage and increase performance

+ Communicate with clients on a consistent basis to encourage deals utilization, understand how deals will be transacted against and increase spend on low activity deals

At AT&T, we’re bringing it all together. We deliver advanced mobile services, next-generation TV, high-speed internet and smart solutions for people and businesses. That’s why we’re investing to be the premier integrated communications company.

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