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Sr. Manager, Marketing Strategy


El Segundo, CA
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Job Details

Company AT&T

Job Title Sr. Manager, Marketing Strategy

Jobid att4-5650347

Location: El Segundo, CA, 90245, USA

Description AT&T Entertainment Group is looking for a talented, highly motivated individual with exceptional strategic thinking, a broad knowledge of business, an analytical mind and a solid quantitative grounding to join our organization. You will spearhead marketing and media performance insights, spanning mass media, digital, direct mail and retention spend. You will provide thought leadership, problem-solving and strategic guidance for the marketing organization.

**Key areas of focus include:**

+ Develop strategic rationale and craft business cases for new initiatives to drive profitable market share growth

+ Create executive decision-making framework for marketing investments to enable optimization across mass media, digital media and offline tactics

+ Gather, analyze, and interpret a wide variety of media performance data and KPIs to identify trends, root causes, and indicated actions

+ Build and maintain strong cross-functional partnership with Business Channel Owners and media agencies

+ Advise executives and business partners with regards to patterns and relationships in the data to recommend business direction or outcomes

**Skills needed to be successful:**

+ 5+ years of experience in strategy-focused role

+ Strategic thinker who is intellectually curious and challenges the status quo

+ BS/BA in business, economics, finance or related field; MBA a plus

+ Experience with mass media, digital media, and/or direct marketing

+ Must possess a solid understanding of basic statistics and consumer marketing

+ Strong communication skills and ability to influence others

+ Experience in large media, technology, ecommerce, or other subscription based company is a plus

AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V

At AT&T, we’re bringing it all together. We deliver advanced mobile services, next-generation TV, high-speed internet and smart solutions for people and businesses. That’s why we’re investing to be the premier integrated communications company.

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