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Sr. Manager, Advertising Analytics


El Segundo, CA
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Job Details

Company AT&T

Job Title Sr. Manager, Advertising Analytics

Jobid att4-5650312

Location: El Segundo, CA, 90245, USA

Description AT&T Entertainment Group is looking for a talented, highly motivated individual with exceptional strategic thinking, a broad knowledge of mass media advertising, an analytical mind and a solid quantitative grounding to join our organization. You will partner with the Advertising team and our ad agency to provide a consolidated understanding of advertising performance across various key performance metrics. You will be the liaison between Marketing Analytics & Strategy and Advertising.

**Key areas of focus include:**

+ Gather, analyze, and interpret a wide variety of advertising performance data and KPIs to identify trends, root causes, and indicated actions

+ Track and measure advertising’s influence on awareness, perceptions, and sales

+ Act as subject matter expert when communicating internally and externally regarding advertising metrics and performance

+ Build and maintain strong cross-functional partnership with Business Channel Owners and media agencies

+ Advise executives and business partners with regards to patterns and relationships in the data to recommend business direction or outcomes

**Skills needed to be successful:**

+ 5+ years of experience in an advertising related role

+ BS/BA in business, marketing, communications or related field

+ Experience with Nielsen, Kantar, and consumer research

+ Must possess a solid understanding of mass media advertising and consumer marketing

+ Strong communication skills and ability to influence others

+ Experience in large media, technology, ecommerce, or other subscription based company is a plus

AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V

At AT&T, we’re bringing it all together. We deliver advanced mobile services, next-generation TV, high-speed internet and smart solutions for people and businesses. That’s why we’re investing to be the premier integrated communications company.

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