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Senior Manager, Media and Message Panning


El Segundo, CA
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Job Details

Company AT&T

Job Title Senior Manager, Media and Message Panning

Jobid att4-6239596

Location: El Segundo, CA, 90245, USA

Description AT&T has long been known as a Telephone company, and a very successful one. But what people do with their phones is changing, and AT&T is changing with it. Consumers don’t just want their phones for talking, texting and surfing - they’re fast becoming the center of our entertainment too, streaming live TV that you can play on almost any screen.

AT&T’s Entertainment Group is at the center of this transformation with integrated Wireless, Internet and DIRECTV products that seamlessly integrate to bring consumers the entertainment they want, the way they want it.

The Entertainment Group’s Advertising Team is responsible for driving consumer awareness and understanding of this transformation, making AT&T distinctive from competitors, driving both short term sales and long term value.

As Senior Manager, Media & Message Planning, you will focus on aligning advertising creative with optimal targets and media opportunities:

+ Manage the extensive Entertainment Group advertising plan of record, recommending message weights and media mix for advertising campaigns

+ Manage detailed creative rotation for television, digital, and print media plans

+ Work closely with marketing, media, and advertising creative teams to maintain a long term view of upcoming messages and creative needs

+ Become an expert in target audience profiles and media consumption habits

+ Partner with media buying team to ensure that media plans are developed and executed against campaign goals and audience profiles

+ Develop and execute TV media campaigns across DIRECTV and U-verse platforms, supporting cross-sell, upgrade, retention, and acquisition initiatives

+ Monitor media spending for third party commitments

Position Requirements:

+ 5 or more years of marketing/advertising experience, with agency experience preferred

+ Strong knowledge of media landscape, terminology, and measurement

+ Able to clearly and concisely articulate a persuasive point of view, both written and verbal

+ Self-starter with an exceptional work ethic

+ Thrive in fast paced, constantly changing environments

+ An eye for detail

+ A multi-tasker able to manage multiple things at once

+ Exceptional project/program management skills

+ Able to work with other groups and teams

+ Highly proficient in PowerPoint, Excel and Word

+ Bachelor’s degree in Business, Marketing, or Communications strongly preferred

At AT&T, we’re bringing it all together. We deliver advanced mobile services, next-generation TV, high-speed internet and smart solutions for people and businesses. That’s why we’re investing to be the premier integrated communications company.

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