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Lead Web Analytics Manager


Chicago, IL
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Job Details

Company AT&T

Job Title Lead Web Analytics Manager

Jobid att4-6234391

Location: Chicago, IL, 60664, USA

Description This position Analyzes website data and statistics which monitor and
measure the performance of website traffic and website behavior
patterns. Key Roles and Responsibilities: Experiment, build, pilot, and test innovative solutions and models to
enable quick evaluation, insight, and value. Uses statistics to build models
and predict business outcomes and explain data analytically. Explore data using
mathematical techniques to uncover patterns, correlations, insights, and value.
Will need one expert in the each of the four main areas – i.e. Numeric (i.e.
Time Series); Classification; A/B Testing; Segmentation. Skills Set:
Advanced analytic techniques, statistics modeling, python, R, SAS

Analyzes website behavior
patterns using metric tools to review and optimize business results and
user experience. Guides improvement efforts for company website using
behavioral analysis. Applies statistics based market intelligence to
business issues and formulates recommendations. Supports web development
evaluations with web analytical information. Compiles information and
analyzes qualitatively and quantitatively, developing models and
conducting follow up and data verification as needed. Designs, develops
and reviews detailed reports that indicate performance and opportunities
for improvement. Participates as a project team member in cross-
department and cross-channel improvement projects. Creates dashboards
and scorecards to communicate actual performance towards vendor goals
and corporate finance plan of record. Possesses general knowledge of
business operations, objectives and strategies as well as business
process and information flow, and diverse technologies. General
understanding of re-engineering issues and challenges. Utilizes
analytical tools such as SAS, Business Objects, SQL, and JavaScript.
Proficient skills in financial planning, analysis, forecasting,
engineering, math and statistics. Typically requires proficiency in web
analytics applications, strong database skills and technical
understanding of website architecture. Works on complex projects and may
assist less experienced peers. Education: Preferred Bachelor degree or
equivalent experience. Experience: Typically requires 5 to 9 years
experience. Supervisory: No.

At AT&T, we’re bringing it all together. We deliver advanced mobile services, next-generation TV, high-speed internet and smart solutions for people and businesses. That’s why we’re investing to be the premier integrated communications company.

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