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Lead Product Marketing Manager


El Segundo, CA
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Job Details

Company AT&T

Job Title Lead Product Marketing Manager

Jobid att4-4897933

Location: El Segundo, CA, 90245, USA

Description **Lead Product Marketing Manager –**

**Roles and responsibilities of the position include but are not limited to the following:**

**Develop and lead cross-functional AT&T Lead Product Marketing Manager is a seasoned professional skilled in developing and implementing marketing strategy for highly complex products and services.**

**The Lead Product Marketing Manager is experienced in developing and implementing marketing strategies and creating messaging and positioning for new products/services.**

**T** **his individual understands the dynamics of the industry, the changes in technology & applications and is grounded in the overall customer experience strategy. T**

**his individual will be a primary interface with the various cross-functional teams driving the development of new offers, services, processes, etc.**

+ **Lead partnership teams to align messaging, positioning and overarching priorities during a product/service launch and post-launch**

+ **Provide framework and structure for project managing new products/services; accountable for end-to-end life cycle, from strategy through launch and post-launch activities.**

+ **Partner closely with National Marketing, Sales Operations, Learning Services, Network, IT, Customer Care, Business, Finance, Product Managers and the Field to drive results for high revenue product lines.**

+ **Collaborate with other AT&T offer teams to ensure the overall customer experience positions AT&T as the continued leader.**

+ **Create 2-year product roadmap that establishes a prioritized release schedule for new products, product enhancements, and product fixes**

+ **Conceptualize, specify, develop, and launch new and enhanced products/services in timely manner**

+ **Evaluate new ideas/concepts/suggestions**

+ **Complete product service descriptions (PSDs/JRDs) as well as IT IWRs and develop business cases to initiate new products in the product development process**

+ **Work with IT to understand billing and rating capabilities and flexibility to implement new pricing**

+ **Work with cross functional teams to implement new offers and offer changes.**

+ **Ensure products are accurately provisioned, rated, and presented on bill via testing**

+ **Responsible for the success of a product or group of products through development and execution of comprehensive go-to-market plans.**

+ **Foster strong relationships with internal and external resources. Engage with different functional teams and business units in order to drive business success and optimization.**

+ **Provide continuing product surveillance and maintain and update information as products or life cycle changes. Recommend and implement changes required to be competitive.**

+ **Act as the foremost subject matter expert within the product marketing discipline and an acknowledged authority within the organization.**

+ **Acts as team lead as needed to provide leadership to less experienced professionals. Motivate others to action and provide leadership.**


+ **5 or more years experience of product marketing in wireless/telecommunications, software, or high tech industry with experience in lifecycle management and product launches**

+ **Strong marketing, analytical, project management, problem solving, and fact-based decision making skills**

+ **Strategic, out-of-the-box thinker with sound business understanding, judgment, and insights**

+ **Excellent interpersonal and negotiation skills**

+ **Must be able to manage multiple projects simultaneously and lead cross functional teams from ideation to completion**

+ **Must be comfortable with conveying the value of new and existing products and applications to senior level management and across a diverse cross functional team**

+ **Must possess both outstanding written and oral communication skills**

+ **Must be proficient using Microsoft Office products including Word, Power Point, Excel and Outlook. Advanced PowerPoint and Excel skills preferred.**

+ **Previous field experience in sales, customer care and/or sales operations and/or a strong background in AT&T IT systems preferred**

+ **MBA desired**

At AT&T, we’re bringing it all together. We deliver advanced mobile services, next-generation TV, high-speed internet and smart solutions for people and businesses. That’s why we’re investing to be the premier integrated communications company.

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