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Lead Product Marketing Manager


Dallas, TX
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Job Details

Company AT&T

Job Title Lead Product Marketing Manager

Jobid att4-5150041

Location: Dallas, TX, 75219, USA

Description As the largest communications company in the world, more than 120 million customers count on us every day to deliver the wireless, Internet, data and advertising services that fuel their businesses and connect them to their world. You will find yourself connecting communications and technology with opportunities that will take you to places you never imagined.

You don't have to be a tech whiz to join AT&T. It takes more than technology to keep us ahead of the curve, and thanks to our teams of legal/operations, marketing and finance whizzes, we do just that. Every day, each works to ensure the success of the company while they advance their own careers.

What does it take to join us? We demand exceptional skills in your discipline and a real dedication to being the best.

After all, we're asked to keep AT&T profitable and on the cutting edge, and at the same time, build on more than a century of innovation and success. We are a world leader in communications and entertainment, and we plan to keep on growing.

The Lead Product Marketing Manager is a seasoned professional skilled in developing and implementing marketing strategy for highly complex products and services. As a seasoned marketing professional, the Lead Product Marketing Manager understands the dynamics of the industry, new and emerging products technologies and or applications, has a thorough understanding of AT&T customers needs and ensures the development of a compelling customer experience; driving results and product accountability.

**Key Roles and Responsibilities:**

+ Responsible for the success of a product or group of products through development and execution of comprehensive marketing plan including new and emerging products, technologies and/or applications.

+ Be product owner throughout the life cycle

+ Conduct multi-year product planning to determine product life-cycle decisions, ensure consistency with overall marketing and corporate strategy, and achieve product performance, revenue, market share/penetration, and profitability objectives

+ Identify, monitor and analyze internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters in order to reposition, modify features and identify new uses for the product

+ Provide continuing product surveillance and management of established product to attain financial objectives

+ Accountable for revenue attainment and profitability and success of product or group of products through development and execution of comprehensive marketing plan

+ Act as the foremost expert within the product marketing discipline and an acknowledged authority within the organization

+ Develop business plans and product positioning in the marketplace.

+ Provide readout to leadership level regarding products and plans as assigned.

+ Collaborate with other AT&T offer teams to ensure customer experience and business services positions AT&T as the continued leader

+ Work with marketing and sales operations teams to develop service delivery and channel enablement plans.

+ Develop compelling positioning and value proposition and selling tools

+ Market Analysis: assess market and customer dynamics and incorporate into offer development and lifecycle activities.

+ Perform competitive analysis to evaluate product capabilities, pricing, promotion, distribution; analyze how these impact market share;

+ Recommend and implement changes required to be competitive.

+ Rationalize solution offerings by performing map/gap analysis against current offering and market opportunities.

+ Establish requirements to effectively manage and track to a plan of record, including total sales, revenue, churn and contribution

+ Motivate others to action and provide leadership qualities as needed.

+ Foster strong relationships with internal and external resources. Engage with different functional teams and business units (in order to drive business success and optimization.

+ Acts as team lead as needed to provide leadership to less experienced professionals

**Required Qualifications:**

+ Five years product management experience

+ Must be comfortable with conveying the value of new and emerging products, technologies or applications to senior level management and across a diverse product team

+ Product launch and lifecycle management experience

+ Previous experience leading a cross-functional organization in executing projects from ideation to completion

+ Strong analytic and fact-based decision-making skills

+ Ability to manage multiple projects simultaneously and operate in a fast-paced, high-growth professional environment

+ Must possess both outstanding written and oral communication skills

+ Must be proficient using Microsoft Office products including Word, Power Point, Excel and Outlook.

+ Ability to pass a background check and drugscreen

**Desired Qualifications:**

+ Six or more years product management experience

+ Product management experience within high tech, software and/or wireless/telecom industry highly desired

At AT&T, we’re bringing it all together. We deliver advanced mobile services, next-generation TV, high-speed internet and smart solutions for people and businesses. That’s why we’re investing to be the premier integrated communications company.

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