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Lead Marketing Manager, Creator Lab


El Segundo, CA
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Job Details

Company AT&T

Job Title Lead Marketing Manager, Creator Lab

Jobid att4-5213554

Location: El Segundo, CA, 90245, USA

Description The AT&T Creator Lab team is looking for a dynamic, experienced, and analytical candidate to join us in our El Segundo, CA offices as a Lead Marketing Manager, Creator Lab. AT&T Entertainment Group is changing the way the world experiences entertainment. We’re delivering cutting edge products and services that redefine the future. Innovation is at the heart of what we do.

The Lead Manager will develop product marketing materials for the Creator Lab. Materials are specific to the talents brought on to promote the products and services within the AT&T/DTV portfolio. You will be responsible for the following:

+ Developing short and long term marketing plans specific to the talent and product marketed

+ Marketing expert for Creator Lab marketing lifecycle

+ Researching and monitoring competitive activity and market share

+ Managing content integration plans to include talent content, talent events, content deals, experiential events, and advertising and marketing programs

+ Conferring with Director within each of 3 core areas, Strategy, Execution, Operations and Analytics

Our ideal candidate should have significant experience with integrated marketing content, and deep understanding of new technology and digital marketing concepts.

Position Requirements:

+ 2-5 years’ work experience in Integrated Marketing/Content/Advertising/Marketing Communications

+ Bachelor’s degree strongly preferred

+ Expert project management skills

+ Ability to adapt to changing deadlines

+ Success of talent through development and execution of comprehensive marketing plan

+ Strong interest in pop culture, current content and knowledge of the celebrity and brand landscapes

+ Excellent written and oral communication abilities

+ Proficiency in Microsoft Office

At AT&T, we’re bringing it all together. We deliver advanced mobile services, next-generation TV, high-speed internet and smart solutions for people and businesses. That’s why we’re investing to be the premier integrated communications company.

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