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Lead Manager, Video Retention Marketing


El Segundo, CA
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Job Details

Company AT&T

Job Title Lead Manager, Video Retention Marketing

Jobid att4-6283432

Location: El Segundo, CA, 90245, USA

Description This role projects and forecasts future marketing needs in support of marketing initiatives.

**Details include:**

+ Coordinate with Collections team to track funnel of customers in the non-pay pipeline

+ Identify and implement proactive customer treatments to reduce the number of customers that enter delinquent status

+ Identify and implement strategies to increase the rate of delinquent customers returning to “good standing”

+ Forecast and track involuntary churn improvements, and report findings to senior management

+ Contribute to the development of new principles and concepts

+ Position projects, or forecasts future marketing needs, by applying advanced marketing principles, theories and concepts to create and design strategic responses for various marketing projects

+ Evaluate the impact on strategic marketing planning objectives and strategies

+ Lead long-range projects, requiring experience with diverse marketing theories and techniques

+ Apply advanced principles, theories and concepts

+ Contribute to the development of new principles and concepts

+ May utilize considerable working knowledge of other major areas and the skill to integrate and communicate that information

**Background of a successful candidate:**

+ 5+ years’ related, relevant marketing experience

+ Proficiency with Power Point and Excel

+ Bachelor’s degree in Marketing, Business or related discipline preferred

AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V

At AT&T, we’re bringing it all together. We deliver advanced mobile services, next-generation TV, high-speed internet and smart solutions for people and businesses. That’s why we’re investing to be the premier integrated communications company.

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