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Lead Manager, Social Media Marketing


El Segundo, CA
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Job Details

Company AT&T

Job Title Lead Manager, Social Media Marketing

Jobid att4-4649557

Location: El Segundo, CA, 90245, USA

Description AT&T Entertainment Group is changing the way the world experiences entertainment. We’re delivering cutting edge products and services that redefine the future. Innovation is at the heart of what we do and we’re revolutionizing the way our customers access content anytime, anywhere. With premier video services like DIRECTV and U-Verse to our newest streaming service, DIRECTV NOW, our industry leading team is at the forefront of making it all happen. Together, we’re creating the best entertainment and communications experience in the world.

As a Lead Manager of Emerging and Social Media Marketing on the Advertising Team you will be responsible for management of AT&Ts current social media properties to include:

+ Drive social media marketing strategy, working with internal teams such as, PR, advertising, e-commerce

+ Innovate and create new social media marketing strategies/campaigns. Seek out new technology and digital marketing concepts

+ Act as lead liaison to emerging and established partners – developing joint business plans for all parties that leverages the platforms to further Mobility’s business objectives

+ Responsible for establishing and implementing reporting methodologies and processes

+ Work with internal business units to craft social media strategies to help support various products, devices, partnerships

+ Provide analysis, recommendations and rationale for social and emerging media marketing campaigns, while delivering revenue and profits consistent with fiscal year budget

+ Develop positive ROI programs and benchmark campaign results

+ Act as subject matter expert when communicating internally and externally regarding social media

Position Requirements:

+ Six or more years' digital marketing/social media experience

+ Managing **paid** social media advertising campaigns across multiple platforms such as Facebook, Twitter, Instagram and Snapchat

+ Managing **paid** social media advertising campaigns for large national consumer brands

+ Managing creative agencies

+ Managing media agencies and media planning

+ Strong analytics and reporting background

+ Demonstrated ability to be a driver of change/risk taker: experience in implementing next-generation marketing campaigns and supportive technology

+ Ability to partner with and influence cross-functional teams

+ Ability to develop and implement business plans

+ Ability to prioritize and complete numerous deliverables as requested

+ Proficient in Microsoft Excel and Power Point

+ Bachelor’s degree in Business, Marketing, or Communications strongly preferred

At AT&T, we’re bringing it all together. We deliver advanced mobile services, next-generation TV, high-speed internet and smart solutions for people and businesses. That’s why we’re investing to be the premier integrated communications company.

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