Field Marketing, Customer Experience Manager (CXM)

  • Location:
    Seattle, Washington, US
  • Additional Location(s)
    Virtual within the US West Area, remote, telecommute,
  • Area of Interest
    Marketing and Communications
  • Job Type
  • Technology Interest
  • Job Id

This position can be based in any west coast location.

What You'll Do

You will combine high-touch, Account-Based Marketing principles, and high-scale optimization of programs and campaigns for two market segments.

You'll be aligned to specific account customers and work closely with their Cisco Sales teams to develop marketing programs that improve opportunity, pipeline, and revenue impact.

Your focus is to expand customer contacts, drive customer engagements, and grow marketing sourced pipeline and bookings. You will accomplish this via the design, execution, and measurement of customer-relevant demand and loyalty programs.

You will be a trusted, data-focused and influential Marketing Business Partner to Sales colleagues

  • You'll have indepth knowledge of Cisco marketing portfolio (Products, Services and Capital) and build quarterly plans that align with our priorities
  • You can challenge the status quo, and promote innovation – persistent approach to shift from legacy and traditional processes to optimized, high-value and business impact work
  • You will assess and target the highest return customers, segments and buyer personas
  • You'll build prescriptive, targeted execution strategies for key programs based on data and analytics
  • You'll be a champion of our program effectiveness, industry standards, processes, sales alignment success and other useful experiences to ensure consistency
  • We'll need you to provide synthesized and quantitative feedback across marketing to influence and refine the future marketing portfolio
  • You'll adapt the Marketing Channel / Communication mix (e.g., Digital social selling) to align to the customer buying process
  • You will drive Area, Operation, Region and Individual use of programs in each assigned geography
  • We will look to you to identify and scope gaps – where the marketing portfolio does not address market opportunities and sales priorities. Build incubation plans and execute
  • You will conduct quantifiable analysis of marketing program results and champion enhancements to ‘MROI’ principles from Revenue Marketing methodology

Who You'll Work With

Our segment of customers are generally risk-averse with technology investments, seeking solutions that are widely adopted. Customer loyalty to Cisco is particularly high in these accounts, which want sustained investments with Cisco. Our customers are ‘high-touch’ organizations with their vendor community, and expect a close, personal and frequent cadence with representatives. Cisco customers want more of a consultative presence, as a key part of their planning and strategy community. At the same time, due to the breadth and constant evolution of Cisco’s portfolio, there are always opportunities for the cross- and up-sell of new and different category solutions within these dedicated customers.

We work with many levels and functions within the Sales organization including area leadership, direct sellers, partner channels, engineers and extended technical and business outcome sellers. We collaborate across the marketing organization– including Content, Digital, Programs, Event, CXM and Communications teams. We partner with Global Marketing and Corporate Communications, Global Industry Marketing and various product Business Entities Marketing teams and external parties such as channel partners, eco-partners and vendors.

About You

You have a deep understanding of go-to-market models including procurement processes, technology adoption profiles, and organizational models for enterprise accounts (Fortune 2000 size companies).

You have experience building Account Based Marketing (ABM) programs. You stay current with emerging marketing disciplines such as Revenue Marketing, Marketing Return on Investment, Digital and Social customer engagement, Marketing Automation Platforms (i.e., Eloqua, Marketo…).

You possess a deep understanding of the partner channel business model.

You fully support the adoption of the latest in marketing techniques and technology.

You are comfortable communicating, negotiating and influencing across organizations and at all levels - through well-organized, thoughtful messaging and use of effective listening. You can lead or influence virtual teams.

You have an innovative spirit and you love finding ways to be more effective.

You are able to travel 25-50% to west coast locations. Viable hub locations include Denver, Seattle, Salt Lake City, Northern or Southern California, Portland, etc.  

The minimum requirements for this position are:

  • 8+ years of marketing experience in field, channel, or partner marketing
  • A Bachelor's degree in marketing, advertising, communicationsd, business management or relevant field. 

Why Cisco

We connect everything: people, processes, data, and things. We innovate everywhere, taking bold risks to shape the technologies that give us smart cities, connected cars, and handheld hospitals. And we do it in style with unique personalities who aren’t afraid to change the way the world works, lives, plays and learns.

We are thought leaders, tech geeks, pop culture aficionados, and we even have a few purple haired rock stars. We celebrate the creativity and diversity that fuels our innovation. We are dreamers and we are doers.

We Are Cisco.

We connect everything - people, process, data and things. We innovate everywhere to create fresh ideas and possibilities. We make a meaningful difference that will benefit everyone - our people, our customers and the world around us.

Our technology changes the way the world works, lives, plays and learns. But our edge doesn't come from technology. It comes from our people. We're looking for the kind of people who take smart risks, thrive in diverse environments, inspire their colleagues, and are committed to having an impact on the world. Whether you create technology solutions that redefine business or build connections that strengthen the community, you can make it happen at Cisco!

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