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EG- Sr. Principal Product Manager


El Segundo, CA
Job Code:
  • Engineering
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Job Details

Company AT&T

Job Title EG- Sr. Principal Product Manager

Jobid att4-6883427

Location: El Segundo, CA, 90245, USA

Description The Next Generation Entertainment Product Management team within AT&T’s Entertainment Group is charged with creating performant cross-platform entertainment experiences for video consumers. The ideal candidate for our team will be passionate about television, movies, entertainment, and technology.

He/She will have an understanding of the evolving video streaming industry and be a champion for the consumer. He/she will then execute against a strategic product vision to deliver small, medium and long term initiatives creating best-in-class entertainment experiences for millions of our subscribers. The candidate will be part of a team that believes in working fast, being accountable, and learning from mistakes.

**In this role, you will…**

+ Establish and deliver innovative video product releases that are part of a multi-year roadmap.

+ Lead scrum teams as a product owner and become a fully mastered agile leader with credentials to prove it.

+ Be looked to as the creator of new/cutting-edge ways of thinking, creating and executing on product ideas. **Responsibilities:**

+ Lead the creation of streaming apps on a brand-new video platform from ideation all the way through development, deployment and management.

+ Help define and articulate long-term strategies for cross-platform video streaming services.

+ Monitor and analyze key performance indicators.

+ Research and analyze emerging trends in the marketplace and consistently benchmark competition.

+ Understand and communicate consumer behavior for existing products and features.

+ Create product documentation including product requirements and use case definitions.

+ Cultivate and manage strong relationships among working teams and leadership across Engineering, Operations, Design, IT, Marketing, Programming, Retail/Sales and Legal.


+ 3 to 6 years of experience in managing and leading digital product development – an understanding of video players, display resolutions, A/V pipeline and multi-DRM implementation strongly preferred.

+ Curiosity and an understanding of digital products, specifically OTT, UCC & TV Everywhere streaming services (e.g. DIRECTV Everywhere, DIRECTV Now, Hulu, Amazon Prime, Netflix, Snapchat, FB Video).

+ Excellent critical thinking skills – ability to size up a problem and break it down to digestible portions.

+ Exceptional user experience intuition and understanding across different consumption platforms.

+ Analytic rigor and data driven mindset.

+ Experience in agile development process (Scrum, Kanban) strongly preferred.

+ Understanding of how to develop rapid prototypes, A/B testing, and iterative development practices.

+ Ability to interact with a diverse set of technical and non-technical stakeholders on highly complex projects.

+ Extremely strong written and verbal communication skills required.

+ Must be self-motivated and accountable, owning projects from inception to launch.

+ Ability to adapt rapidly in a fast-moving environment and react quickly, dynamically, and intelligently to shifting priorities.

+ Undergraduate degree required and Master’s degree preferred. (preferably in CS, Engineering, Product Management, MBA, Consumer Research, Marketing, Design Thinking or related field).

At AT&T, we’re bringing it all together. We deliver advanced mobile services, next-generation TV, high-speed internet and smart solutions for people and businesses. That’s why we’re investing to be the premier integrated communications company.

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