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Director, Emerging Digital and Social Media


El Segundo, CA
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Job Details

Company AT&T

Job Title Director, Emerging Digital and Social Media

Jobid att4-4633930

Location: El Segundo, CA, 90245, USA

Description AT&T has long been known as a Telephone company, and a very successful one. But what people do with their phones is changing, and AT&T is changing with it. Consumers don’t just want their phones for talking, texting and surfing - they’re fast becoming the center of our entertainment too, streaming live TV that you can play on almost any screen.

AT&T’s Entertainment Group is at the center of this transformation with integrated Wireless, Internet and DIRECTV products that seamlessly integrate to bring consumers the entertainment they want, the way they want it.

The Entertainment Group’s Advertising Team is responsible for driving consumer awareness and understanding of this transformation, making AT&T distinctive from competitors, driving both short term sales and long term value.

As Director, Emerging Digital & Social Media on the Advertising Team you will be responsible for working with platform partners to keep AT&T at the forefront of what’s possible:

+ Lead Digital & Social Media strategy, working with internal teams such as, PR, advertising, e-commerce

+ Drive the creation new digital and social media possibilities

+ Be the lead partner to emerging and established platforms – developing ideas that leverage the platforms to further the Entertainment Group’s business objectives

+ Lead the briefing of peers in the Advertising Team on new technologies and ad units, and the development of platform Alphas and Betas

+ Work with internal business units to craft social media strategies to help support various products, devices, partnerships

+ Own analysis, recommendations and rationale for emerging digital and social marketing campaigns, while delivering revenue and profits consistent with fiscal year budget

+ Evolve and implement reporting methodologies and processes

+ Develop positive ROI programs and benchmark campaign results

+ Act as subject matter expert, communicating internally and externally on social media

Position Requirements:

+ Bachelor’s degree or like experience and 7-10 years’ work experience in Marketing/Social Media and/or Digital/Mobile Marketing. Master’s and/or MBA desired

+ Agency experience on Fortune 50 brand preferred

+ In depth understanding of social media platforms, creative best practices, measurement, media buying and ad formats

+ Required understanding of social media emerging landscape – platforms, vendors and brand leaders in medium

+ Self-starter who is creative in coming up with innovative and cutting-edge marketing solutions.

+ Excellent written and oral communication skills for the development and presentation of results, analysis, ability to socialize results with a variety of stakeholders

+ Excellent leadership, interpersonal and collaborative skills to work effectively with internal clients and external partners to produce quality output

+ Ability in managing a high-functioning team, in a fast-paced environment

+ Expert in analytical tools, Word, Excel and PowerPoint

At AT&T, we’re bringing it all together. We deliver advanced mobile services, next-generation TV, high-speed internet and smart solutions for people and businesses. That’s why we’re investing to be the premier integrated communications company.

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