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AVP, Marketing Technology (MarTech)


El Segundo, CA
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Job Details

Company AT&T

Job Title AVP, Marketing Technology (MarTech)

Jobid att4-5832210

Location: El Segundo, CA, 90245, USA

Description AT&T Entertainment Group is changing the way the world experiences entertainment. We’re delivering cutting edge products and services that redefine the future. Innovation is at the heart of what we do and we’re revolutionizing the way our customers access content anytime, anywhere. With premier video services like DIRECTV and U-Verse to our newest streaming service, DIRECTV NOW, our industry leading team is at the forefront of making it all happen. Together, we’re creating the best entertainment and communications experience in the world.

The Marketing Technology Leader at the AT&T Entertainment Group is responsible for the overall design, selection, implementation and management of all marketing and advertising platforms used for Entertainment Group Marketing and Advertising. This includes all customer touchpoints, the marketing analytics platforms and core marketing data management.

The strategic goal for this role is to ensure that the marketing and advertising functions at the Entertainment Group are fully enabled with a complete and integrated set of best-practice omni channel platforms, so they can maximize the effectiveness and efficiency of their program.

+ Define the strategy and roadmap for the full omni channel marketing and technology platform stack used in EG including web, mobile, email, DMP, analytics, reporting, personalization, decisioning, testing, display, search and social ad platforms

+ Lead platform selection, implementation, standards and improvement efforts, working closely with stakeholders in marketing and IT

+ Drive adoption and deployment of these platforms across the Entertainment group and agencies including awareness building, training and usage monitoring

+ Enhance and manage the central marketing data platform that provides a 360° view of the customer. Monitor and expand the data feeds and support the analytics teams running models off this data. Ensure data is widely adopted and consumed by receiving platforms. Design and maintain a consistent taxonomy.

+ Manage vendor relations for marketing and advertising technologies and platform partners used by EG. Understand vendor roadmaps and drive new initiatives with these vendors.

+ Collaborate closely with all marketing and advertising teams within the Entertainment Group and their external agencies

+ Collaborate closely with IT teams at AT&T and external technology service providers

**A successful background includes:**

+ 10+ years in a marketing technology role at an agency or in-house in a large consumer marketing team

+ Technical experience with a broad variety of marketing, advertising and data platforms e.g. Adobe, Pega, Acxiom, Experian, others

+ Experience working with key platform partners e.g. Facebook, Google

+ Consumer and digital marketing experience, planning, measurement, and execution

+ Digital monetization experience

+ Digital Product management experience

+ Bachelor's or advanced degree in Marketing, Technology or related discipline preferred

AT&T is an Affirmative Action/Equal Opportunity Employer, and we are committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V


At AT&T, we’re bringing it all together. We deliver advanced mobile services, next-generation TV, high-speed internet and smart solutions for people and businesses. That’s why we’re investing to be the premier integrated communications company.

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