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AVP Creative Direction


New York, NY
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Job Details

Company AT&T

Job Title AVP Creative Direction

Jobid att4-6571696

Location: New York, NY, 10176, USA

Description **Overall Purpose:**

Serves as the design master and
visionary for the Digital Marketing Group, (“DMG”). Will be the creative
driving force for the design team. Will lead
and inspire a team of over forty employees, contractors and external vendors
and have responsibility for aligning the design vision across the entire
company and key partner design agencies. Responsible for developing,
communicating, and implementing the user experience and associated UI frameworks
and assets on a range of products for the DMG’s respective client orgs within
AT&T. The creative director guides all projects and is responsible for
the overall quality of work produced by the DMG. Follows through with the
processes and tactics to implement the vision. The Creative
Director will ensure that the creative team members are in a tight state of
collaboration in order to generate project deliverables and meet tight deadlines.

Role must help rebuild
the creative team, with a focus on augmenting current capabilities with leading
edge design technology trends. Design
and tech are blurring and to remain competitive, the design department must
have evolving capabilities in design-for-testing, content engineering, machine
learning, etc.

**KeyRoles and Responsibilities:**

on Merchandising Design. Develops, motivates and manages an effective team of
user experience (UX) and visual designers; Effectively manages and assigns
priorities and workloads to staff; Creates world-class, UI’s, visuals and
layouts that support and reinforce our product vision, brand, and business
objectives; Models business needs against high level road maps to make fact-based
recommendations to management about staffing levels; Introduces, develops, and
ensures best design practices and processes are in place; Advocates for
customers and integrates user research in the design process; Illustrates a
command of design methods, tools, communication, and presentation skills;
Liaises with clients and is able to deliver inspiring, persuasive presentations
and focused on integrating entertainment content.

importantly, this role is needed to educate and lead the AT&T Communications
organization towards digital-first design.
As we work to enable digital-centric omni-channel experiences strong
digital design execution is critical.
This thread must carry through our TV, print, and digital media to
deliver a consistent brand experience.
This role is tasked with driving that transformation.

the current state of the team to cure the current organizational challenges of
the team and it’s morale.

+ Accomplisheswork requirements by orienting, training, assigning, scheduling, coachingemployees.

+ Auditthe current state of the team to current the current organizationalchallenges of the team and its morale.

+ Meetswork standards by following production, productivity, quality, and standards;resolves operational problems; identifying work process improvements.

+ Developorganizational plan and structure to deliver needed capabilities.

+ Improvesquality of the team output by studying, evaluating, and re-designing processes;recommending changes to the various creative and production departments.

+ Putdata driven decision making at the forefront of every digital conversation.

+ Hireand build a team to deliver execute against strategic objectives.

+ Meetscost standards by monitoring expenses; implementing cost-saving actions.

+ Addingto team ability to do content automation.

+ Advancethe team’s ability to execute best practices around a test & learn culture.

+ Consulton opportunities to leverage personalization and content enhancements to createan optimized customer experience.

**Professional experience**

Minimum 15 years of
design, including experience in graphic design, art direction, web-design, experience
design. Candidates should have a strong understanding of industry trends and
creative tools, such as the Adobe Creative Suite. Experience performing and
managing a range of creative positions.

Minimum 10 years of management
and leadership experience, including strong communication, presentation,
problem-solving and project-management skills. Elevated soft skills to enable
and inspire creativity and work well with different personality types.


Management, Foster Teamwork, Positioning, Organization, Coaching, Promoting
Process Improvement, Proactive, Marketing Research, Client Relationships, Developing
Creative Standards, Productivity

**Competencies, Tools & Technology**

+ Knowledgeof available capabilities based on current technology stack and prioritizationof future state capabilities for next gen digital platform.

+ Abilityto review, evaluate, and recommend emerging technologies within the digitalstack and applicable toolsets.

+ Abilityto drive digital transformation from a technology enablement perspective from 3 rd party and custom software.

+ Backgroundin quantitative, qualitative and ethnographic research.

+ Backgroundin analyzing business intelligence and analytics.

+ Backgroundin understanding software platforms, algorithms, and agile development.

+ Backgroundin Strategy and Marketing

+ Backgroundin Adobe Stack, data, segmentation and Big Data.

+ Backgroundin strategy and innovation.

+ Backgroundin working with software development teams.

+ Backgroundin setting up team communication platforms,

+ Backgroundin setting up digital asset management platforms.


report to the Vice President of Digital Strategy who is a direct report to an


ability to lead persuasive presentations to senior management and clients.

experience on leading UX/UI projects for both the web and mobile, including a
rapid, iterative design and development processes.

experience with visual design and interaction design.

portfolio showcases the ability to unite an outstanding user experience to a visually
stunning user interface.

of the creative tools most used by digital designers.

record of building-out a successful user experience design team.

should have an understanding of design for testing.

knowledge of managing user research & usability tests in order to inform
the design and superior planning. Knowledge and understanding of machine
learning & AI tools used in conjunction with digital design.

in designing native applications for iOS and Android.

practices for responsive design.

At AT&T, we’re bringing it all together. We deliver advanced mobile services, next-generation TV, high-speed internet and smart solutions for people and businesses. That’s why we’re investing to be the premier integrated communications company.

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